The pop-up problem (UK)

A negative article on pop-ups (it is the Torygraph after all!), and mostly refers to retail brands doing pop-ups but maybe something to consider in terms of 'burnout'? 

These apparently exclusive enterprises are expensive, exhausted and everywhere, writes Guy Stag. 

From The Telegraph: 

Pop-ups are without doubt the most damaging cultural legacy of the recession. Though few businesses have done well out of the last few years, the exceptions are hard to miss: second-hand clothing shops, DIY companies, and redundancy lawyers. And anything with the words 'pop-up' in the title. 

Pop-ups were something of a novelty before the credit crunch. But with more and more empty commercial properties, and the lack of confidence in almost all creative business plans, pop-ups have been booming. 

And in each case the model is the same: take any product, say a handbag or a three-course meal, and offer it somewhere far scruffier than your average shop or restaurant. Then double the price, make sure there isn't enough to go round, and only let people buy it if their name is on a guest list. 

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