Popuphood opens in Oakland (US)

In the past three years, San Francisco has experienced pop-up fatigue. The pop-up Levi's workshop. Pop-up butchers. Pop-up pet adoption. Pop-up sperm bank. (Just kidding. Though we wouldn't be surprised.)

But in Oakland, local businesses are doing something different. On Friday, the Old Oakland neighborhood welcomed Popuphood: a permanent pop-up neighborhood, featuring only East Bay vendors, aiming to revitalize Oakland's retail economy.

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