SimmerD: Local food scene looking back, going forward (US)

A summary of the success of the food pop-up phenomenon in Detroit. This bit in particular is interesting (of course lots of people will always want to buy beer more than art, but I reckon the principles are still the same). 

From Model D by Noelle Lothamer: 

The new business model seems to be: do it at home or in a borrowed location, build your brand and following, and then launch on a larger scale

Tashmoo Biergarten intends to do just that. The biggest pop-up of 2011 started as a once-a-week, 5-week-long endeavor and proved so successful (around 20,000 beers sold!) that organizer Aaron Wagner plans to expand the venture into a full-fledged three season biergarten with a permanent location somewhere in the Villages. If these plans don't fully pan out by this fall, have no fear- the biergarten will return to its original location on Van Dyke. 

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