Blogs and Social Media for Beginners

Using free tools we build a social media website, blog, shopping site. Learn how to integrate Facebook and Twitter into your website and your overall strategy.


The site can either be used for Press Releases alongside a traditional website OR replace your main site as a business shopping social portal. Even if you are happy with your current website, learn what to ask your web developer for in adding "social media" and the sort of costs you should pay.

Includes tips on building a blog from one of Australia's top bloggers (according to Forbes Magazine and AdAge). 

  • Add a blog
  • Add a shopping basket
  • Add social media elements
  • Build Fans on Facebook and Twitter from your website
  • Use Facebook and Twitter to gain audiences on your site. 
  • Tips on writing content and building comments for your blog

Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010.

Forbes Magazine named her in the 50 Most Powerful Social Media Influencers in 2012 and she is also listed in the 100 Most Powerful Women on Twitter, as well as Number #12 AdAge Marketing and Media blog (Australia).

This session is about sharing practical tools to boost your marketing efforts so they leverage off each other for greater results.

Who should come along to this event? 

Business owners and professionals who are interested in:

  • being able to talk with web developers on a level playing field of knowledge
  • taking advantage of the free marketing available online
  • getting an understanding of how to make the most of social media
  • making your business grow irrespective of the economic environment
  • having an effective way to market your business with very little expense
  • putting their businesses ahead of competitors and their noise
  • creating lasting customer relationships that bring repeat sales
  • learning what's involved in online marketing so they can make informed business decisions
  • seeing change is the only constant and learning is fun

You don't have to have a fully-fledged e-commerce website to take advantage of the social media marketing opportunities. What you do need is a grasp on what's happening and how to make it work for you.

What you get for your ticket:

  • practical and useful introduction to social media from an inspiring marketing expert
  • delicious wine and nibbles
  • a fab Goodies Bag full of surprises!
  • 101 Social Media Tips from She Inspires
  • opportunity to learn and be inspired in a creative environment tucked inside a newly restored heritage building
  • chance to talk with government and industry representatives
  • time to network with other small business owners

Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring heritage building located at:

47 George Street, The Rocks - access also off Playfair Street

Starting at 5.30pm for 6.00pm for registration and networking

Seminar is 6.30pm - 7.30pm with audience questions

Finishing by 8.30pm

Thursday 29th March

Tickets are $45 per person - 25% off tickets ($33.75) with special She Inspires promotional code - book your ticket via the She Inspires Social Media Calendar

Payment is via PayPal and Stella Online Media (parent of She Inspires).

Twitter and Facebook

The Twitter hashtag is #sheinspiresbiz 


About Laurel Papworth

Laurel has been named Head of Industry, Social Media (Marketing Magazine) and her blog has made her the #5 blogger in Australia (B&T Magazine) and in the Top 150 Media/Marketing blogs in the world (AdAge USA). 

She has been creating and managing online communities for over 20 years, including IRC, Usenet, Ultima Online forums and inworld game moderator management. Laurel has taught social media marketing courses since 2005 and consults on blog, Facebook, and Twitter courses to business and Government around the world, as well as keynoting at international conferences on social media.

Laurel has a popular iTunes podcast called Social Media Business on revenue and monetization in social networks and has written and published extensively on social media including a number of books.

Her clients include Westpac, Singapore Government, Middle East Broadcasting (Saudi Arabia), Channel Ten, and PR and Marketing Agencies in Australia and Asia.

Laurel teaches one day social media marketing courses at the University of Sydney Centre for Continuing Education, and 2 day courses at the Australian Film Television and Radio School.

What others say!

I found from running a series of small business seminars in 2011 that other small business owners were thrilled to have the opportunity to gather in the charming environment of a heritage sandstone building and to talk with creative business owners about their experiences.

This is what Andrea Mitchell had to say about it all:

"What a great event! Having heard about the event through the flying solo forum I wasn't quite sure what to expect but I was looking forward to speaking with other solo business owners and hoping to get some inspiration for my own projects.

I didn't really know anything about the rocks pop-up project so I was in for a treat. Not only did I get to speak to other entrepreneurs but I was introduced to the amazing creative space created as a result of the project. The official part of the evening let us hear from Belinda about the creation of the space and the process she went through which provided a great balance to being able to wander at random, talking to other attendees and shop owners."