How to Make Twitter Work For Business with Andrea Culligan

Are you wanting to grow your marketing reach? Have you heard about Twitter and want to know whether it is worthwhile getting involved with to grow your audience and customer base? Find out what's involved, if it suits your business and how to make it work for your business goals with Andrea Culligan of Unimail. 

Twitter can be a dynamic tool to help grow both your professional and personal profiles, bring a targeted audience to doorstep and increase your sales but it isn't necessarily for every business. Find out if it is for your business and if so, how to make it work.

You'll learn:

  • what is Twitter and what are the audience numbers involved
  • who uses Twitter for what
  • how to develop a business strategy for Twitter
  • whether Twitter is suitable for your business needs or not
  • key features of Twitter and how to use them
  • working with scheduling tools - how and when
  • incorporating Twitter into a daily routine
  • how to use Twitter to promote blog posts, websites, promotions, products, Facebook and more

Who should come along to this event? 

Business owners and professionals who are interested in:

  • understanding whether Twitter is right for them and their business goals
  • growing their networks and influence online
  • taking advantage of the free marketing available online
  • making your business grow irrespective of the economic environment
  • having an effective way to market your business with very little expense
  • putting their businesses ahead of competitors and their noise
  • learning what's involved in online marketing so they can make informed business decisions

What you get for your ticket:

  • practical and useful introduction to Twitter for Business Growth from an inspiring marketing expert
  • delicious wine and nibbles
  • a fab Goodies Bag full of surprises!
  • 101 Social Media Tips from She Inspires
  • opportunity to learn and be inspired in a creative environment tucked inside a newly restored heritage building
  • chance to talk with government and industry representatives
  • time to network with other small business owners

Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring heritage building located at:

47 George Street, The Rocks - access also off Playfair Street

Starting at 5.30pm for 6.00pm for registration and networking

Seminar is 6.30pm - 7.30pm with audience questions

Finishing by 8.30pm

Wednesday 20th June

Tickets are $45 per person Early Bird tickets $36

Tickets are limited so book yours online today at

Twitter and Facebook

The Twitter hashtag is #sheinspiresbiz 

Twitter handle is @she_inspires

She Inspires on Facebook

About Andrea Culligan

Hailing from Northern Canada in 1998, Andrea started with $300 in her pocket and no plan.  After 2 years travelling around Australia managing pubs, hostels, and even whale watching tours, Andrea ended up in Sydney as a fire breather for the opening ceremonies of the Olympics and shortly thereafter starting her career with Unimail.

The Unimail Group is a strategy and creative agency that specialises in employer and commercial communications.

In 2009, Unimail was awarded the Telstra NSW Small Business of the Year and, Andrea was awarded the NSW Telstra Young Businesswoman of the Year. In 2010, Unimail achieved new heights by receiving #68 on the BRW Fast 100 listing. 

What others say!

I found from running a series of small business seminars in 2011 that other small business owners were thrilled to have the opportunity to gather in the charming environment of a heritage sandstone building and to talk with creative business owners about their experiences.

This is what Philip Shaw of CleverClicks thinks:

The She Inspires small business seminars stand out for a few reasons. They are practical, very relevant, high energy and fun. Not to mention the food - top quality. If you want to meet similar small business owners to yourself and crank your business education up a notch I highly recommend you attend. See you there. 

This is what Andrea Mitchell had to say about it all:

"What a great event! Having heard about the event through the flying solo forum I wasn't quite sure what to expect but I was looking forward to speaking with other solo business owners and hoping to get some inspiration for my own projects.

I didn't really know anything about the rocks pop-up project so I was in for a treat. Not only did I get to speak to other entrepreneurs but I was introduced to the amazing creative space created as a result of the project. The official part of the evening let us hear from Belinda about the creation of the space and the process she went through which provided a great balance to being able to wander at random, talking to other attendees and shop owners."