LinkedIn: How to Build Great Personal & Professional Profiles with Shona Mackin

Are you looking to raise your profile online? Have heard about LinkedIn but want to know whether it can really help you and your business to reach clients and grow your network? Find out how with Shona Mackin from socialface as she discusses what's involved with LinkedIn and how to make it work for you.

LinkedIn can be a great tool to promote both your personal brand and your business. In this session we will look at how you can integrate LinkedIn into your social media strategy.

You'll learn:

  • A checklist of what you need to get started, images, text details and more
  • Discover tips to complete your profile and look great online
  • Social Plug ins to maximise your ROTI (Return on time investment)
  • Building a great looking business page
  • Using your LinkedIn profile as a resume
  • How to be recommended for your work
  • Showcasing your products and services through your company profile
  • Staying Current and up to date

Who should come along to this event? 

Business owners and professionals who are interested in:

  • understanding whether LinkedIn is right for them and their business goals
  • growing their networks and influence online
  • taking advantage of the free marketing available online
  • making your business grow irrespective of the economic environment
  • having an effective way to market your business with very little expense
  • putting their businesses ahead of competitors and their noise
  • learning what's involved in online marketing so they can make informed business decisions

What you get for your ticket:

  • practical and useful introduction to LinkedIn from an inspiring marketing expert
  • delicious wine and nibbles
  • a fab Goodies Bag full of surprises!
  • 101 Social Media Tips from She Inspires
  • opportunity to learn and be inspired in a creative environment tucked inside a newly restored heritage building
  • chance to talk with government and industry representatives
  • time to network with other small business owners

Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring heritage building located at:

47 George Street, The Rocks - access also off Playfair Street

Starting at 5.30pm for 6.00pm for registration and networking

Seminar is 6.30pm - 7.30pm with audience questions

Finishing by 8.30pm

Wednesday 16th May

Tickets are $45 per person Early Bird tickets $36

Tickets are limited so book yours today online at

Twitter and Facebook

The Twitter hashtag is #sheinspiresbiz 

Twitter handle is @she_inspires

She Inspires on Facebook 

About Shona Mackin

Shona has been running social media for business since 2007 making her a social veteran in Australia. Starting using Facebook to help clients share photos online after an international event, moving it to a micro communication tool.

Over the years Shona has worked with more than 40 business pages building social media strategies and ensuring they continue to look and sound great after the initial connections.

Currently her passion lies with Facebook and she has a budding love affair with Pinterest. Amidst the noise she knows, LinkedIn is an invaluable freeware tool that small business owners can use to showcase their own experience and further build their online network. It must not be forgotten and is worth of some social TLC to ensure you look great no matter where people find you online.

Learn more about Shona on She Inspires.

2012 Calendar of Seminars

We've got a great calendar of seminars for you with two seminars per month through to October. Topics include Twitter, Facebook, LinkedIn, Blogs, SEO, Google, strategy and planning and more.


Presenters include Laurel Papworth, Jen Bishop, Catriona Pollard, Angela Vithoulkas, Brendon Walker, Philip Shaw, Dave Chaffey, Andrea Culligan, Shona Mackin and the list goes on!

The seminars are for women and men who want to learn more about social media and marketing with the goal of growing their businesses.

Networking is a key part of the events with an hour before and after the seminar for you to meet other like minded entrepreneurs as well as government and industry representatives such as the Small Business Minister and Commissioner.

Click here for the She Inspires Calendar of Social Media Events.

What others say!

I found from running a series of small business seminars in 2011 that other small business owners were thrilled to have the opportunity to gather in the charming environment of a heritage sandstone building and to talk with creative business owners about their experiences.

This is what Philip Shaw of CleverClicks thinks:

The She Inspires small business seminars stand out for a few reasons. They are practical, very relevant, high energy and fun. Not to mention the food - top quality. If you want to meet similar small business owners to yourself and crank your business education up a notch I highly recommend you attend. See you there.

This is what Andrea Mitchell had to say about it all:

"What a great event! Having heard about the event through the flying solo forum I wasn't quite sure what to expect but I was looking forward to speaking with other solo business owners and hoping to get some inspiration for my own projects.

I didn't really know anything about the rocks pop-up project so I was in for a treat. Not only did I get to speak to other entrepreneurs but I was introduced to the amazing creative space created as a result of the project. The official part of the evening let us hear from Belinda about the creation of the space and the process she went through which provided a great balance to being able to wander at random, talking to other attendees and shop owners."