Strategy, Campaign and Tactics with Laurel Papworth

You have a Facebook Page but do you have a strategy? You have campaigns but are you building community?

This session takes you practically through the 9 steps of a Strategy of which step 7 is a Campaign.

Then the 5 steps of a Campaign including Facebook and Twitter, Blogs and YouTube, and how to integrate them back into your strategy. 

So if you want to take a big picture approach to your branding and marketing you'll love this seminar with Laurel Papworth.

Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010.

Forbes Magazine named her in the 50 Most Powerful Social Media Influencers in 2012 and she is also listed in the 100 Most Powerful Women on Twitter, as well as Number #12 AdAge Marketing and Media blog (Australia).

This session is about sharing practical tools to boost your marketing efforts so they leverage off each other for greater results.

The NSW Small Business Minsiter Katrina Hodgkinson is attending this seminar.


Who should come along to this event? 

Business owners and professionals who are interested in:

  • making all the individual social media efforts work triple time and pull together
  • figuring out what is their big picture so they can make the little pieces fit together snugly and cost effectively
  • taking advantage of the free marketing available online
  • getting an understanding of how to make the most of social media
  • making your business grow irrespective of the economic environment
  • having an effective way to market your business with very little expense
  • putting their businesses ahead of competitors and their noise
  • creating lasting customer relationships that bring repeat sales
  • learning what's involved in online marketing so they can make informed business decisions
  • seeing change is the only constant and learning is fun

You don't have to have a fully-fledged e-commerce website to take advantage of the social media marketing opportunities. What you do need is a grasp on what's happening and how to make it work for you.

What you get for your ticket:

  • practical and useful introduction to social media from an inspiring marketing expert
  • delicious wine and nibbles
  • a fab Goodies Bag full of surprises!
  • 101 Social Media Tips from She Inspires
  • opportunity to learn and be inspired in a creative environment tucked inside a newly restored heritage building
  • chance to talk with government and industry representatives including the NSW Small Business Minister Katrina Hodgkinson
  • time to network with other small business owners

Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring heritage building located at:

47 George Street, The Rocks - access also off Playfair Street

Starting at 5.30pm for 6.00pm for registration and networking

Seminar is 6.30pm - 7.30pm with audience questions

Finishing by 8.30pm

Thursday 28th June

Tickets are $45 per person Early Bird tickets $36

Tickets are limited so book yours online today at

Twitter and Facebook

The Twitter hashtag is #sheinspiresbiz 

Twitter handle is @she_inspires

She Inspires on Facebook

About Laurel Papworth

Laurel has been named Head of Industry, Social Media (Marketing Magazine) and her blog has made her the #5 blogger in Australia (B&T Magazine) and in the Top 150 Media/Marketing blogs in the world (AdAge USA). 

She has been creating and managing online communities for over 20 years, including IRC, Usenet, Ultima Online forums and inworld game moderator management. Laurel has taught social media marketing courses since 2005 and consults on blog, Facebook, and Twitter courses to business and Government around the world, as well as keynoting at international conferences on social media.

Laurel has a popular iTunes podcast called Social Media Business on revenue and monetization in social networks and has written and published extensively on social media including a number of books.

Her clients include Westpac, Singapore Government, Middle East Broadcasting (Saudi Arabia), Channel Ten, and PR and Marketing Agencies in Australia and Asia.

Laurel teaches one day social media marketing courses at the University of Sydney Centre for Continuing Education, and 2 day courses at the Australian Film Television and Radio School.

2012 Calendar of Seminars

We've got a great calendar of seminars for you with two seminars per month through to October. Topics include Twitter, Facebook, LinkedIn, Blogs, SEO, Google, strategy and planning and more.

Calendar of She Inspires Social Media Seminars

Presenters include Laurel Papworth, Jen Bishop, Catriona Pollard, Angela Vithoulkas, Brendon Walker, Philip Shaw, Dave Chaffey, Andrea Culligan, Shona Mackin and the list goes on!

The seminars are for women and men who want to learn more about social media and marketing with the goal of growing their businesses.

Networking is a key part of the events with an hour before and after the seminar for you to meet other like minded entrepreneurs as well as government and industry representatives such as the Small Business Minister and Commissioner.

Click here for the She Inspires Calendar of Social Media Events.


What others say!

I found from running a series of small business seminars in 2011 that other small business owners were thrilled to have the opportunity to gather in the charming environment of a heritage sandstone building and to talk with creative business owners about their experiences.

This is what Philip Shaw of CleverClicks thinks:

The She Inspires small business seminars stand out for a few reasons. They are practical, very relevant, high energy and fun. Not to mention the food - top quality. If you want to meet similar small business owners to yourself and crank your business education up a notch I highly recommend you attend. See you there.