First, decide what you'll exhibit

Are you positioning yourself as an edgy, 'out there' gallery that seeks controversy and to push boundaries? That's fine, but are you thinking of setting up in an area where this will appeal to local residents and visitors? If you display material that may be considered 'offensive' in a conservative suburban area, you may run the risk of complaints and even a boycott of your business.

"We did not intend to hang or sell art of an offensive nature.  We respect that everyone's tastes are different and we will endeavour to exhibit a wide range of medium and subject matter," says Dawn.