In April 2010 Deborah Lowndes and Mel Laws had their first meeting to discuss an idea for the creative reuse of empty spaces in Gosford CBD and by November 2010 the project had a structure and had received funding; with the first artist shop to be launched in early 2011.

This case study of Create, Innovate Gosford City documents the first eight months of that project's development and also highlights the importance of a local and place-focused approach in developing any empty space-style initiative.

While receiving guidance from the nearby, successful Renew Newcastle project, Create, Innovate Gosford City quickly developed its own character through incorporating local needs and strengths in its planning, including local cultural assets in its structure and developing an aim that puts issues of concern for the Gosford community at its heart.