Promotions

ABC interviewSpread the word about your shop

Even if your space is located in an area where there is high pedestrian traffic, you still need to spread the word far and wide. If you are part of an empty spaces initiative, ask them to send out a media release about your opening. If not, write your own. Keep it short (no longer than one page), with information about your enterprise and your contact details.

Dawn did an interview with local ABC radio, which produced immediate results. "It was a great opportunity to let local listeners know what our project is all about.  Even better was that only a short time later a lady entered the shop after hearing about it on the radio!"

Do 'special' promotions

Be informed of 'special' days - for example, Honeydew Gallery opened just before Mothers' Day, and put together a promotion package to give potential customers the impetus to buy a unique, handmade gift.

Create a website

Honeydew websiteThe net is a great way to promote your business and for customers to keep up to date with your news, new items and special offers - as well as basic information such as address and how to get to the premises.

There are many different web platforms available now on which to create a site, such as WordpressNing (which has a small cost), Tumblr, or open source software such as Joomla or Drupal. These all offer a number of free templates in which you can add your content and customise it. You may wish to get a professional web designer to help you with this (but make sure you learn how to update the site yourself) and again, websites such as Freecycle can be useful.