Risks

FraserStudios was conceived as a temporary space from the beginning, informing the structure of Queen Street Studio's programs and the character of the space. 

We started cautiously with a 12-month brief, extended for a second year and, in the end, Frasers committed for almost four years before the re-development of Kensington Street began in June 2012. 

The greatest risk for Frasers was that in delivering this hugely popular space we would create a sense of permanent entitlement, and risk a negative backlash when the project inevitably closed. 

But Queen Street Studio's thoughtful short-term residency structure ameliorated this risk, and the final month of the studio occupancy were marked by a series of public events to conclude and celebrate the project. 

Despite the slight risk of negative reaction, Frasers took the position that some risk was better than allowing buildings to sit vacant for want of imagination.

The life cycle of FraserStudios was followed with close interest by the City of Sydney and Arts NSW, both interested in developing models for successful corporate-arts partnerships of this type. 

It was important to both Frasers and Queen Street Studio that 'temporary' didn't imply that the space wasn't valuable, or that this project was less legitimate than long-term partnerships.