Business model analysis

Understanding the strategic direction of your organisation and the organisational structure with legal set-up is the basis for the high-level view of your Empty Spaces project. The next step is to develop and analyse the functioning of each aspect of your operation, along with the interrelationships between each function. This is commonly referred to as a business model. The need for understanding your business model exists whether you intend on running a for-profit or a not-for-profit organisation.

In relation to resourcing, business model analysis will help you gain an in-depth understanding of your organisation on a macro-level, identify key activities undertaken on a regular basis that form the core of what you do, and enable you to identify specific resourcing requirements.

To map and analyse your business model a helpful tool is the Business Model Canvas (BMC). Developed by Osterwalder and Pigneur in their work “Business Model Generation”,  a BMC is useful for visualising any Empty Space business model. It uses nine basic building blocks that depict the logic of how organisations function.

Business Model Canvas

  • Customer segments
  • Value propositions
  • Distribution channels
  • Customer relationships
  • Revenue streams
  • Key resources
  • Key activities
  • Key partnerships
  • Cost structure










Directional arrows highlight relationships and general activity flows between the different functions. Listing these functions and flows will give a clearer picture of the time and money required to make it happen, laying the foundation for knowing your resourcing needs now and in the future. 

Attachment(click to download)
business_model_canvas_poster.pdf997.32 KB