Lobbying government

Key to the success of any approach to Government is utilising the right lobbying technique. Here is a simple guide to government lobbying for Empty Spaces.

A staged value proposition needs to be crafted before an approach is made. Firstly, successful government lobbying is to keep the strategy, the solution and the ongoing dialogue out of the media and the public eye. Secondly at all times you strategically control the dialogue in play. Thirdly, reach out to every single stakeholder and achieve buy-in. Finally lead the stakeholders to the solution with complete co-creation so that all parties receive shared value, for your government partner this will be positive public accolades.

  1. Connect with State and Federal Members. An initial strategy would be to present your idea to the relevant government funding agency - eg, Arts NSW - and also to your local Councillor and State and Federal Member of Parliament to gain their support. Then partner with them to raise the issue with relevant Minister or in parliament (on both sides of the legislative floor).
  2. Develop relationships with key policy enablers. At Commonwealth level you wlll need to connect with the Minister responsible for the relevant portfolios to garner their interest while also raising the issue at a policy level with the bureaucrats. Alongside, build rapport with the relevant Ministers' Chiefs of Staff, policy officers and Personal Assistants - as they are key enablers (and also key barriers).
  3. Maximise media for shared value. You will need to develop a good relationship the local media and other relevant media outlets. Your Empty Space project should seek to drive story development by essentially providing editorial content on any key activities or lobbying aims.
  4. Problems must equal solutions. It is critical whenever an issue or idea is raised, a well structured solution is also placed on the table at the same time.

More information on government lobbying can be found through the Independent Sector website, the Australian Education Union website and the publication “Citizens in Action” by Stephanie Vance.